Kraft announced Wednesday it would offer customers a digital reward to replace cream cheese purchases amid an ongoing shortage of the product.
Kraft Heinz, the owner of Philadelphia cream cheese, calls its offer “Spread the Feeling,” which would give $20 vouchers to 18,000-holiday customers who’ve had difficulty finding cream cheese. The voucher would be for use to buy another dessert instead.
Those who are unable to find the cream cheese needed to make their favorite desserts this holiday season can go to SpreadtheFeeling.com for a $20 digital reward from the company beginning Friday at noon ET.
The first 10,000 coupons will be awarded Friday, with an additional 8,000 coupons to be awarded Saturday at noon EST.
Philadelphia’s “Spread the Feeling” website asks customers to reserve their spots, purchase their dessert anytime between Dec. 17 and Dec. 24, and submit proof of purchase for their dessert to the website for a chance to get one of the 18,000 $20 rewards between Dec. 28 and Jan. 4.
“We’re shipping 30-35% more product to foodservice partners than we did a year ago,” according to a Kraft spokesperson.
Kraft has struggled to keep shelves stocked with the product since 2020 when demand increased by about 18% from the pre-pandemic era.