The Walt Disney Company has plans to develop residential neighborhoods which will be staffed by Disney cast members, the first of which will be built in Rancho Mirage, California, according to a company announcement.
“We are developing new and exciting ways to bring the magic of Disney to people wherever they are, expanding storytelling to story living,” the company announced Wednesday. “We can’t wait to welcome residents to these beautiful and unique Disney communities where they can live their lives to the fullest.”
The housing project, “Storyliving by Disney,” will offer club membership that grants access to wellness programming, live performances, cooking classes, charitable activities, and other experiences, according to the company announcement.
The Rancho Mirage project will include estates, single-family homes, condominiums, and a section geared toward seniors according to Disney’s announcement. The company says it’s looking at more locations throughout the U.S. to develop more neighborhoods.
The Rancho Mirage-based Cotino neighborhood plan includes a 24-acre “grand oasis” featuring sustainably-built “crystalline lagoons” and an exclusive waterfront clubhouse that offers year-round Disney programming. There will also be a professionally-managed beach park accessible to the public with a day pass.
The project will include a mixed-use district with shopping, dining, and entertainment. Home prices and expected opening date have not yet been announced.