The White House has been recently bombarded with negative reports about President Biden’s press office coinciding with a series of messaging blunders. Now mainstream news outlets typically on Biden's side have taken notice.
"It has been most interesting to see the establishment media try to adjust its coverage of the Biden administration. Mainstream media helped run cover for Biden in the 2020 campaign and for the early months of his administration," DePauw University journalism professor Jeffrey McCall said.
"But the media narrative that Biden was a unifier and that any national problems were just Trump leftovers just had to disintegrate in the face of cold reality," McCall continues. "Even the left-of-center media have had to grudgingly acknowledge that the Biden administration is struggling."
McCall considers media credibility "already quite dismal" and it has become impossible to promote Biden when public opinion polling clearly shows Americans are aware of the administration's problems.
"In a sense, the mainstream media is just now figuring out what the public has known for months," he added.
Since taking over the podium last month after Jen Psaki left the administration, new White House press secretary Karine Jean-Pierre has made a number of mistakes.
Jean-Pierre has also built a reputation for delivering written responses from her notepad that contradict Biden's claims. NBC News reporter Kelly O'Donnell basically told the press secretary how to do her job during a tense debate last week about who briefed Biden on the infant formula situation, and many reporters are losing patients with Jean-Pierre.